PetEdge has always lived up to its name by having an "edge" on the pet supply industry.

Today we are the largest supplier to pet care professionals and independent retailers. Groomers, kennels, veterinarians, breeders, and active pet enthusiasts have access to over 12,000 national-brand and exclusive PetEdge-brand products through our catalogs and website. Our mission is to continue finding better ways to serve our customers, and more innovative ways to foster creativity in the industry, until we stand alone as the leader of pet products. We help our customers build their businesses by researching and developing innovative, top-quality products at remarkably low prices. We strive to offer the best customer service in the business as well as fast, on-time delivery.

Today the company is over 60-years-old. We believe our success resulted from developing mutually beneficial relationships with its partners. Our top priority is to create value and put in place strategies that will be beneficial, and offer growth potential, to pet care professionals, groomers, and retailers in the pet supply industry.

Founded in 1956 - PetEdge was founded in by Loeb Katz in 1956 as the New England Serum Company. Initially, Loeb provided serums to local dairy farms in the Topsfield, Massachusetts area.

As the company grew, the product line was expanded to included pet products as well as serums. The first product flyer was mailed to customers in 1968. Over the years,  this business has evolved to service the changing needs of both pet care professionals and pet retailers across the country and around the world.

Name Change - As our business continued to grow and expand along with the pet supply industry, many customers told us that they were confused by our New England Serum name.

Since we were no longer selling serums, and had customers throughout the United States, Canada and internationally, we felt it was time to change our name to PetEdge.

Dealer Services Begins - In 2004, we started a separate division of our company, PetEdge Dealer Services, that is dedicated to meeting the needs of independent pet store retailers.

Stronger Together - In 2018, we joined forces with Boss Pet. Becoming Boss PetEdge has enabled us to be stronger together so that we can serve our customers better.

We can help you:

  • Create unique profit-boosting displays in your store
  • Make custom products to promote your brand
  • Learn the tried and true methods of smart retailers
  • Engage with your customers and drive more repeat business

Our dynamic team of pet product experts helps retailers to identify the hottest new trends in pet products, provides first-look access to the season's best selling new styles, and offers proven tips and techniques for boosting your sales and building your bottom line.