The past few years have seen a “Spa” boom in the pet industry. We all want to care for our pet friends in luxury and many pet owners are willing to pay extra for services and products that pamper them. As we all know, marketing can be a very powerful tool, however, marketing alone does not always bring success. If the perception of services does not match the quality or value of the increased costs, the consumer is left disappointed and perhaps reluctant to try again somewhere else.
The importance of good skin care in dogs and cats
- By Michelle Knowles, MPAe, ICMG, Cce
- Apr 4, 2024
