I receive many questions about the different types of masks that can be used in the therapeuticprocess. Masks in general should be used as the first step in any skin regimen, while masks are not needed every time you bathe a pet, they can provide relief from dryness, lifting toxins from the skin and coat, or neutralizing the pH of the skin in preparation for a medicated shampoo.
One of the most overlooked steps to pet skin care is the clay mask. Economical and easy to find, the clay mask is an important step in helping to balance the skin of an affected pet. There are so many different clays to choose from, there is bound to be one or two that play well with your water.
The past few years have seen a “Spa” boom in the pet industry. We all want to care for our pet friends in luxury and many pet owners are willing to pay extra for services and products that pamper them. As we all know, marketing can be a very powerful tool, however, marketing alone does not always bring success. If the perception of services does not match the quality or value of the increased costs, the consumer is left disappointed and perhaps reluctant to try again somewhere else.
Your customer arrives with his dog and a bottle of shampoo from the veterinarian. “Can you please use this? Thumper is one itchy dog, and his doctor wants us to try this to see if it helps.” Read on to see the best way to proceed.
