As the year comes to a close and the winter holidays are on the horizon, savvy groomers know that the coming weeks will be busy ones. Many people are motivated to have their pets groomed this time of year because they will be entertaining company and want their dogs and cats to look and smell their best.
Mr. and Mrs. Nobrush drop their dog, Snippy, off for his first grooming session with you. You greet everyone, gather the leash and take him back for his spa session. A little while later, you take him from his crate to put him in the tub. You notice a few things once you secure him and begin to work.
Many pet groomers are experiencing busier than usual schedules these days. It may be because so many people got new pets during the Covid lockdown, or it may be that there are just not as many groomers as the population needs, but whatever the cause, scheduling can be a tremendous challenge.
When a new customer calls you for the first time, what happens next sets the tone for how they perceive your business. In an ideal world, they will reach out to you during business hours, and you will be free to answer the phone and help them personally.
When marketing your grooming business, there are ways to get the word out without breaking the bank. The first thing to do is focus on “thinking local.” You want to pitch the information about your grooming to a targeted audience. In our industry, your best investment is to focus on potential customers close to where you operate.
