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Michelle Knowles, MPAe, ICMG, Cce
Michelle Knowles, MPAe, ICMG, MAAe, CCe, owner of All Things Paw, and The Herbal Paw Apothecary, has over 34 years of experience as a private and professional pet care provider. Michelle is a Certified Master Groomer and a Master Pet Aesthetician. She has apprenticed, volunteered, worked, owned, and managed salons, kennels, zoos, and veterinary hospitals across the country. Michelle has also trained in Tuscany, Italy in therapeutic work, hand stripping and advanced dermatological care. She was also the North American ISB consultant and rep for a decade. Michelle has broad experience in pet skin and coat care, extensive experience with fear and trauma recovery, elderly pets, and a focus on managing allergic/dermatological disorders. Michelle is certified through NDGAA and IPG, teaches advanced pet aesthetics at The Meditative Grooming Academy, and All Things Paw Academy, mediates on the Master Groomer Council of Best Practices, and is a nationally recognized speaker in her field.
Water is overlooked as the most important tool we have in the grooming process. Not only are we, humans and animals, made mostly of water, it is also the vehicle that carries products to the skin. Water holds vibration as well as memory, it can also store data and can carry an electrical current. Water forms the basis of blood, digestive juices, urine and perspiration, and is contained in lean muscle, fat and bones (Better Health).
The most asked question of all time and throughout the universe is…what shampoo should I use? It can be so frustrating to have such a selection of choice in the pet grooming product market. Choosing a shampoo product that is safe, has a comprehensive ingredient list, smells nice, or doesn’t have a scent, that actually does what you need it to do, can make us confused and downright defeated. Let’s address this on a purely therapeutic level to gain some understanding on why we need the different products in the first place.
I receive many questions about the different types of masks that can be used in the therapeuticprocess. Masks in general should be used as the first step in any skin regimen, while masks are not needed every time you bathe a pet, they can provide relief from dryness, lifting toxins from the skin and coat, or neutralizing the pH of the skin in preparation for a medicated shampoo.
One of the most overlooked steps to pet skin care is the clay mask. Economical and easy to find, the clay mask is an important step in helping to balance the skin of an affected pet. There are so many different clays to choose from, there is bound to be one or two that play well with your water.
The past few years have seen a “Spa” boom in the pet industry. We all want to care for our pet friends in luxury and many pet owners are willing to pay extra for services and products that pamper them. As we all know, marketing can be a very powerful tool, however, marketing alone does not always bring success. If the perception of services does not match the quality or value of the increased costs, the consumer is left disappointed and perhaps reluctant to try again somewhere else.
