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Melissa Verplank
Melissa has over 30 years of experience in the pet industry. Her mastery of grooming techniques has won her numerous awards on a national and international level. She has run multiple businesses, including a fleet of mobile units, a salon that grew into the Paragon School of Pet Grooming, a luxury boarding facility called Whiskers Resort & Pet Spa, and White Dog Enterprises – which created the award-winning books, Notes from the Grooming Table and Theory of 5. She was a member and Team Coordinator of GroomTeam USA and sits on the Board of Directors of that organization. Ms. Verplank is an industry speaker, author, contest grooming judge, and two-time Cardinal Crystal Achievement winner.
Each year, the AKC releases its list of top 10 most popular breeds. Many of the breeds don’t have a lot of coat. How does a grooming business proactively maintain its volume when haircut dogs are less popular? You build your bath and brush business!
When it comes to maximizing the profit of your grooming business during the Holiday Rush, “success” has three “S”es: Scheduling, Services & Staffing. Master these three and you’ll not only enjoy a prosperous 4th quarter, but you’ll kick off the New Year with a solid book of business.
This is the time of year the big shedding breeds come in. They’re often the ones that haven’t been groomed in FOREVER. You know the ones – Goldens…arctic-type breeds…Saint Bernards. They have that coat that totally trashes your salon. Call me crazy – but we just love the transformation in this type of job. Here are my tips for de-shedding:
As the holiday rush nears, the need for speed grows. Time is always the most common concern for professionals in this industry. What areas in your day are robbing you of precious minutes? Here are the top 10 areas where pet pros can improve!
Many of you are overflowing with pets to bathe during the summer season. If you are one of those high-volume shops doing 40 – 70 or more pets per day… that’s a lot of toe nail trimming no matter how you look at it! How can you get more done in less time while not letting the quality of the work suffer? Here’s my method – it’s a fast paced game with lots of variables to mix it up every day. After all, whoever thought pet grooming was going to be a boring job?
Mentors are the most valuable resources you can tap into when it comes to growing your career.
When I was first starting out, I sought out the wisdom of mentors. I was only 22 when I started my first business and was still in college. One of my first advisors was my college business professor. He encouraged me to open my original business after grading a final paper – a business plan for mobile dog grooming. I left college in 1983 before earning my degree to start Four Paws Mobile Grooming.
Whether you live in a climate where you have seasonal changes in the weather or you’re simply facing the post-holiday lull, there are ways you can boost your business in the new year.
For many groomers, the number of grooming appointments dips with the temperature. This can be a real problem if you rely on your grooming income to pay your bills! How do you combat that problem? Encourage pre-booking, and educate your clients.
By now, busy pet groomers are bracing for the holiday rush. Thanksgiving. Hanukkah. Christmas. Are you ready?
This isn’t only your busiest season, it’s also the end of the year. It can make or break your earning goals. Will you finish off 2021 with a bang? Will your books be full for January and February of next year?
Is scissoring becoming a lost art? I’m all for speed and efficiency but if you are proficient with your shears, you can trim a dog almost as fast without the shortcut aids of clippers and guard combs.
If you are serious about creating a quality in your finished trims, you need to master the art of scissoring.
It's been over 35 years since that first time. I still remember standing in awe, watching a talented pet groomer give a dog a haircut. She handled her clippers with ease. The long fur fell away like a hot knife through butter. The end result was smooth and gorgeous. And she was fast - super fast. She made the whole process seems so simple.
The first time I tried, I quickly discovered it was not simple.